Episode Transcript
Speaker 0 00:00:02 Welcome to the balanced perspective podcast. We're, we're going to be challenging perspectives on what it actually takes to be successful in both business and in life. I'm your host, Terry Ann Richards. And with 16 years as a serial entrepreneur, I've experienced some of life's most epic successes and failures. Join me as we journey on a mission to blow the lid off of some of the best kept secrets to living a life of true success from the inside out. Welcome back to the balanced perspective. I am super excited to be hanging out with my new friend here, Michael. Hey Michael.
Speaker 1 00:00:46 Hey, I'm
Speaker 0 00:00:48 Really good. Michael left the teaching profession in 2009 and has since gone on to becoming the leading authority in referral marketing today, he is the founder of referral marketing guru. And over the past decade, he has created seven businesses and sold six of them. So talk to me what made you decide to go from teaching to entrepreneurship and then more specifically referral marketing?
Speaker 1 00:01:19 Perfect. So let's take the short version because we could be here for weeks. Otherwise the simple version is I got sick of the lazy teachers. I had been a basketball coach since I was 10 coaching, a lead levels when I was in my teens playing elite levels. So coaching was my world and I taught because it fitted in quite nicely. We've been able to coach so lucky enough to coach at two Olympic games as an assistant coach with two silver medals to the U S coach at national league level coached as an assistant coach and the w MBA at collegiate level, we university of North Carolina and university of Hawaii. That's what I thought my life would be. And came back after a stint at the university of Hawaii, back to back to Australia. Within three months of teaching, I said, I can't do this. I'm just sick and tired of how lazy teachers are.
Speaker 1 00:02:14 Are you not there for the kids? And if you're there for the kids, then you pick up the extra sport team to coach them, or you'll go and do this other deal. And the wind gene and the whining and the all about me attitude. You've got a choice you to put up with this for the next 40 years or it's time to go do something else. And, and that was the moment. And I actually, you know, middle of a staff meeting, something came out of my mouth where I knew it was the time the principal was talking. I just said, do you not sometimes get sick of just hearing your own voice? And that's when I went to probably time for me to go. And that's where we, we went off and we, we started the first business and through that journey of pretty much growing six businesses as a sell in six businesses in three years. And in really short periods of time, we went, hold on. We actually just got to teach people how to be able to grow businesses through partnerships, through other people's networks, through referral sources. And that was the start of the journey to, so now we're eight years later and very much seen as the go-to authority on how to be able to do that. So,
Speaker 0 00:03:25 Okay. So I have a couple of things that I need to poke some, uh, poke some light into, cause I know, I know for a fact there are people who just heard you, you are obviously someone with no filter and I love it, but you said the word lazy teachers. So we need to, we need to poke some bright lights into that because they're going to be people going to teachers ain't lazy. So talk to me a little bit more about what do you mean? Do you mean teachers get lazy because they've been in the industry for too long because you know, someone's going to question you on that. So we might as well like call the elephant in the room.
Speaker 1 00:03:56 So it depends also what system. So I've taught by middle school, high school math over in the U S as well as in Australia, in us, in Australia. And you know, if you're in the public system pretty much, once you've got a job, you've got a job, unless you do something illegal, we can't get fired. So therefore when you reach 55 and 60, well, you've only got another five, six years till you retire. If you're in a cushy school, I'm just going to turn up and I'm just going to do what I need to do and go home and, and be happy. Well, no, that's not how it should be. Like you should be there because you actually want to make an impact and inspire the kids. You actually want to be able to help the next generation. And I suppose I am in my mid twenties and I was at a school where we had a lot of people who were at the older 57, 58, 59 varying their retirement stages.
Speaker 1 00:04:54 So there was going to be a clash that this gung-ho whippersnapper that wanted to really change the world, uh, was going to clash with the people that don't go on. I've done my time. I don't my time now is just to be able to cruise for the next five years before I can retire. And it's probably why I'm not a big fan of public systems because in the end you can't get removed. If you crap and you should be like, everyone should be accountable to the job that they do. And the performance that they do, that's like as business owners, if you don't smart it up and if you don't learn and if you don't actually do things, guess what happens. You don't have a business anymore. And to me, that should be how everyone should work. It should be you, you either want to thrive and you want to improve and you want to get better. And that doesn't mean you're going to be great. But as long as you want to do those things perfect, you fit into, into my world. If you just think that you're put on planet to, to cruise and to be able to have it easy, like why make that choice? There's so many other things that you could do to be better and to inspire. How about we just take that choice instead of
Speaker 0 00:06:09 Totally. Okay. So really what you're saying here is that people, whether it's this profession or, or another profession that they get into a space of mediocrity or playing at status quo, like, man, this is all they expect of me. So that's kind of all I'm going to do. And you can call that whatever you want to call it. But I think at the end of the day, what you're saying is we're meant to be here for impact. And so if that's not the thing that is sparking you and inspiring you, then go find what it is. And obviously for you, you weren't feeling it. And so you went off into the world of entrepreneurship. Yeah. Okay, cool. So then six businesses, you start them, you sell them, have all the success, obviously utilizing what you teach today, which is using referral marketing and nurturing relationships to really grow your business. And now you teach this in your company, referral marketing group. Talk to me about what that means for those that are tuning in. Yes.
Speaker 1 00:07:09 So at the end, the first thing that we need to start at is here. You've got a path you've got pathway or path B and path a says, go out and find all your new prospects and new clients yourself. So that might mean you go networking event every single night. It might really, you're constantly putting up social content. You doing videos, you're doing it's me, me, me, me, me. Well, the only problem with that is if you get sick, you need rest. If you want to go on holiday, bad luck. So patho is very much do it yourself. And you can't grow a business. If you are trying to find new prospects, new clients by yourself. So path BS, leverage into other people's networks. So people, if you're running Facebook ads, you're leveraging into Facebook's network. If you run, if you do speaking events, you're leveraging into someone else's network, right?
Speaker 1 00:08:06 This particular podcast. So Perianne does her podcast. All, we promoted it out to my network. I get to go into Terry Ann's network carrier gets to come into my network. So there are so many different ways in path B, where you can leverage into other people's networks where you don't have to go and find people or by yourself. So in path B, that breaks off into two more paths. You can do it through pain people, or you can do it through referrals, networks, partnerships, what we call live and leverage where you're getting on people's podcasts or webinars or speaking, or in people's publications. There, there is so many different ways now in which you can, uh, connect, collaborate and share. And honestly, that is the economy we live in right now in the collaboration connection, partnership community. So if we go away from that, then all of a sudden you're sort of stuck going, well, how do I do this all by myself?
Speaker 1 00:09:14 And especially here, they have big budgets to be able to speak spending 5, 10, 15, $20,000 a month, to be able to bring people to you. And honestly, I reckon a business that's under even 2 million. Doesn't need to be spending a cent on paid ads. Once I get to that, but probably worked out enough stuff that spending money, they're going to be able to get a pretty good return. But when I look at you've got right now, people out there who have exactly the same audience that you want to get into, that you don't compete with, that you could easily be doing things with one another to be able to go, how do we just simply share each other's networks? And I think something which we're all familiar with, like, we're all familiar with airline loyalty programs. So it doesn't matter what airline you are. Uh, your, your favorite is it has a loyalty program.
Speaker 1 00:10:07 It teams up with a, with a rental car. It teams up with a hotel chain, it teams up with maybe getting gas, petrol it teams up with other particular retail stores. What are they doing? Sharing each other's customers. You fly with Virgin, you stay with Hilton, you get BP petrol. You go to Dick's sporting goods. And all they're doing is just sharing each other's customers. Now that's what we need to be doing on our scales. And when you've got that way of thinking, there are so many opportunities for you to be able to grow a business. It's fun. It's much more fun doing things with other people. Then you sitting there going, how do I get someone to actually send me today? Which is what most people do.
Speaker 0 00:10:58 That's right. Okay. So let's say somebody is listening to this and they're like, okay, sounds good. Where do they start? There is a lot of different pockets in terms of referral marketing. And time is money. There's only 168 hours in a week. How does somebody decide where to start? Where to put their time and their energy?
Speaker 1 00:11:22 So the first place I think people need to look is just their immediate circles. And just simply go, who has the same sort of clientele that I have, where we don't compete with each other, that we could just simply have a conversation and explore how we might be able to share each other. When most people think about referrals, they think about this level 10 referral. They think about a referral beam where someone goes, ah, Kerrianne I was just speaking to him to Bob and Bob needs exactly what it is that you do. And I spoke to Bobby and I filled him in on everything you do and how you do it and told him roughly about how much it's going to be. And bombs really excited to go to what we use. So here's Bob's name and number and give him a call when like how many times does that take place?
Speaker 0 00:12:10 Not very often,
Speaker 1 00:12:11 Not three, four times a year, if you're lucky and that's again, why most people end up saying you can't grow a business through referrals or you can't. If all you're looking for is a level 10 referral, but if you brought it down to a level seven or eight referral, where all of a sudden I got, what have you got that I could share it to my network, because I know that they would love for your latest template or your latest podcast episode, and the only people who are going to get that other people who actually are interested or feel they've got the pain point, that, that thing solves. So imagine if we did that five times a week with five different people. So if you just looked in your immediate network for like two, three people to start with, and you just found ways to actually help one another, and this is the problem that most people have.
Speaker 1 00:13:06 We're really big on our neuroscience and our brain chemicals and how we're hard is we are hardwired for survival. So straight away, our brain says, how's this going to help me? How am I going to keep a roof over my head? How am I going to pay the bills? How me, me, me, me, me. So that's why people find it so hard to then start going, well, hold on. On one hand, I don't even have enough clients yet. I'm willing to help someone else get more clients shouldn't I just be helping me. And that's the one way of thinking. That's keeping people break and Paul,
Speaker 0 00:13:41 Um, so really, okay. Let's, let's dive into this. I'm listening to you and I'm going, okay. So referral marketing is the way to really grow my business. And it's not these level tens that we all think we call in Sally up and being like, who are your friends that really, really want to work with me? It's not that it's calling Sally up and finding out how I can best support Sally with her network and showing up and giving value in that way, whether it's through sharing her podcast episodes or giving a PDF that I have an ebook that I have. So she can share with her people, which opens me up to her network by giving value, like giving her value. And by nature, that value comes back to me because people are introduced to me that were never introduced me before. Am I understanding that correctly,
Speaker 1 00:14:34 A hundred percent marketing is simply, how do I bring people into my world that believe they've got the pain point that I solved? That's it? That's all marketing is. So our job every single day, simply to how do I bring people into my world that believe they've got the pain point that we solve.
Speaker 0 00:15:00 So simple, so simple. We make it so much more complicated than that. If somebody were to make the decision to work with you, do you have a course a program?
Speaker 1 00:15:10 So we had what we call a limbic advantage. So in essence, in our brain, there's three main functions. The cortex brain, which is logical analytical, rational, it's where asked business owners leave probably 95% of the day. It understands language it's around part of the brain. The limbic part of the brain controls all human behavior controls all decision-making. He doesn't understand any language whatsoever. That's only based on feeling. Everything we do is based on feeling right now. You're going, I love Michael. I hate Michael, whatever you're saying to yourself, you are rationalizing that in your context, Brian, it is this feeling in the limbic brain that is actually determining your decision to keep listening your decision, to have already switched off. And you haven't heard what I just said, your human behavior to what you're going to do next she's feeling. And that's why when you can tell not what you do or how you do it, but why you do it. People buy into that so much more because it creates a feeling.
Speaker 0 00:16:16 So what you're saying, what you're saying is it's feeling,
Speaker 1 00:16:20 It's always feeling. It's the only thing which actually controls what we do.
Speaker 0 00:16:27 You know what I love about what you're saying? I say this all the time. People are like, no, no, no. Like change your thinking, change your life. I'm like, no, no, you got to like work on the, like, what are you feeling? And then by nature, when you change the feeling, you can change the thinking and then your life changes. And people, we are emotionally driven on everything.
Speaker 1 00:16:45 A hundred percent as primal mammals, we have only three coordinates. Our brain was created millions and millions and millions of years ago to protect us from the saber tooth tigers. We don't have that problem anymore, but we still have the same three core necks. It's simply, how am I going to keep me safe protection? How am I going to be provided for, and how are we going to reproduce there? The three coordinates coordinator, every primal metal with this Allambie brine, we can big everything from our thinking to the connection and the stories of, of what we say, how we do it, our messaging to the way we chemicalized, our communication. Most people's email signatures, complete waste of time. Most people's voicemail messages, turn it off. The way we respond to emails or why we generally write communication is just horrible in terms of the limbic brain and actually getting people to communicate through the limbic brain, then how we fill our, how we nurture our pipeline, how we enroll new clients.
Speaker 1 00:17:53 What does the client journey look like in terms of how we deliberately make them feel a particular way to keep people forever? How we evaluate and revamp all our systems. The most underlooked system is when people do invoicing and accounting, they just think it's a tick box. It's a process. It doesn't have to be, it can be a magical experience to the other person. Now, I don't know anyone that just says, yes, can't wait to get that invoice from Teriana today that by changing the language and changing what we do with it, all of a sudden, it doesn't create the brain chemicals, cortisol. At least it could be neutral if not creating one of the positive brain chemicals and dopamine serotonin and oxytocin. So that's what we do. We limbic someone's business from start to finish so that in the end we transform, uh, referrals, client retention, word of mouth opportunities. Because in essence, we activate extraordinary moments throughout your business. And that's the centerpiece.
Speaker 0 00:18:57 Okay? What you're doing is taking a typical, I mean, I hate to say it, but the world of marketing is there's bro marketing. And it reminds me of the old car salesman. And there's, there's this world that has existed for years. That's become almost the norm. Why a lot of people don't like being sold to why a lot of people kind of have their back up against a wall. And what you're saying is there's a way to really unlock the people aspect of it through emotions, but also neuroscience.
Speaker 1 00:19:33 Yeah, a hundred percent. And people will say to me, but it takes time Michael, to build relationships rubbish. It's the moments that people remember when you made them feel a particular way.
Speaker 0 00:19:53 So
Speaker 1 00:19:54 If you could do that in a sentence,
Speaker 0 00:19:56 So, so true. Give them something that they could start doing today. Tomorrow to really change the way in which they're relating to customers, potential customers.
Speaker 1 00:20:09 I want to say stop being so boring and logical. Uh,
Speaker 0 00:20:14 I see, to say, how the hell do you do that? Have you ever met a boring person who says they're not boring? They're like, no, no, no, I'm fine. I'm fine. And you're like, Ooh,
Speaker 1 00:20:25 Uh, there's, there's all these little things. And so I could give you a tactic, right? You give you a strategy or he going say, do step one, two and three. Honestly, it won't matter. It's why I'm happy to give people whatever scripts I want. It has to start with the you and you being a certain way. So you need to be someone who actually wants to help other people. You need to be someone who actually wants other people to be successful. You need to be someone who actually will go out of their way in wanting to make someone else feel good. Start. We just simply every day for the next month, sending five messages. Doesn't don't care who took it could be personal. It could be business. It could be people in your network. It could be on text. It could be on, uh, social media platforms. It could be on email and just simply go high. If you have a great day, don't expect a reply. You don't need a reply. Just simply say it. Now, if the first thing you just did with go, oh, but I don't know who to, or I don't know how they'll respond. Or when that feel a bit awkward saying that to someone who I haven't, you've just missed the whole thing.
Speaker 0 00:21:42 I wanna tell you something that I started doing about a week ago, because I'm definitely a relationship person. If you'd ever did strength, finders, I'm connector and communication. That's my thing. Right? I like people. I like connecting with people. I'm not your small talk. Do not talk about the weather with me. I'm like what the weather is like. It's different every day. I don't care. Let's talk about where did you grow up? Tell me about your family. And so about a week ago, just on a whim, I guess maybe a little bit of same thing. Emails are boring and you're having conversations with people via zoom. So you're not seeing people in person as much as I used to. And I was missing really that human side, where I felt like I was really connecting with people. And so I'd have a call and then they'd ask for the proposal.
Speaker 0 00:22:26 So I'm going to send the proposal by tomorrow at five o'clock. I mean, this just feels so corporate-y and icky to me and nothing against corporatey or any of that stuff, guys, that's not even a word, but there's just certain processes that exist in the world that I just don't vibe with. And I'm like, what can I do? So I started sending videos with my proposals last week and I'm getting up in the morning, drinking my coffee. I'm showing up on these videos and I'm going through their proposal. And at the end, I sent it with a quote or ask them how their day is. And just to reply that whatever the answer was to that, anyway, everybody's loving it. Some of them have gone back and watched the video five times. So it gives me stats. I'm using loom and I feel better. And FYI never before this happened, every one of them are saying, yes,
Speaker 1 00:23:17 Can I break time, break that down. And then Euroscience to what's happening. So as humans, it's like EV 87%, or in fact it's even higher than that. It's in the nineties. We don't hear what you're saying. We don't understand the words. So if you're writing a proposal and giving it to somebody, you're literally just shot yourself in the foot. Don't ever do it again because you've got no control. What state they're in, changing their state. What just happened previously before they opened up your proposal, anything they don't understand. They're not going to come back and ask because that would mean that I actually have to admit that I don't really understand what you're saying anyway, and it's better to do nothing but the most important thing and what Tarion's actually capturing here by doing video, people will make decisions to buy because they resonate with you. Therefore they can respect you. Therefore they're inspired by what you do or who you are. And they believe, therefore, you can make a change. If someone is not inspired by you, they can never buy from you. Someone is never inspired by you. By the word you use, they're inspired by the passion you show. I can guarantee by doing it on video, the excitement, the passion, Terry and Bain Terienne will come through a million fold verse one, any written words could ever do on a document. That's actually what's happening with the human, but
Speaker 0 00:24:52 That's, that's awesome. And it's interesting and it feels really good to send it that way too. Like it, it is a different feeling because again, it, if you were to be face-to-face with that person, you would go through the proposal and you would bring your own quirkiness and your silliness and whatever it is that your personality shows when you're live. And in person, you can do that in these videos. And, uh, anyway, yeah, just on a whim last week I started doing it and I was like, oh, I think this is my now my new process, because
Speaker 1 00:25:21 This is a
Speaker 0 00:25:23 Thing. And it works. And I love what you said that people do not really pay attention to what you say. They're paying attention to your passion. It's just noise, right? When people speak, but the moment you see why they're speaking and you get like, even you right previous to this, obviously did my research to learn about you, but I don't know you, but then you show up on this podcast that I can, I can see and feel your passion, your conviction on why this is so important. And now like you've got me bought in, right. We've just built a relationship. We're buddies for life. Yes.
Speaker 1 00:25:59 Huge.
Speaker 0 00:26:00 Yes. Okay. Knowing what you know now, what advice would you give to someone else? Who's whether they're just starting out, whether they'd been in the game for a couple of years, what's that one thing that it, it either took a little bit longer to learn or you learned it and you're like, other people need to know this. Yeah.
Speaker 1 00:26:21 So there's probably a couple, um, and you always evolve as you continue to evolve. So like the one right now that I would say is that you need to find what your flow is. We quite, and I'm not going to get woo here, but most people in their day, uh, I that's why hate the word hustle. If they push, pull, push, pull, it feels hard. And it is hard because themselves aren't in flow in them feeling good, whether you like it or not personal affects your business and your business affects your personal. So the tour into Thailand, whether you like it or not. And if you ain't feeling great internally yourself, in terms of your health, in terms of your sleep, in terms of your watering tape, in terms of just fueling your body with the right things, both mind and, and food wise, then you can't be showing up as your best self.
Speaker 1 00:27:22 It's just impossible. So that, that is what I would say today. Now, that's I would not have told you that two years ago that that's been a learning in my own last two years before that I would've told you, you need to get around people who can speed up your process. You need to, you need to listen to other people. You need to model other people. It doesn't mean you've got to go and buy people's programs. There's enough books. There's YouTube channels. There's podcasts to listen to. There's so many things that you can do that gets you around different thinking. I said, tend to go. If you've only got your thinking, you're done, you need other people's thinking perspective. Whether you use it doesn't matter. You just need to hear other people to be able to go, huh? They actually didn't even think about it that way.
Speaker 1 00:28:15 Or, you know what? I actually don't agree with that because of this, this, this, but at least you've challenged your own thinking to actually think probably a little bit more profound than maybe what you were before. So that's what I would have told you, which is still relevant now. But that's what I would have told you before. The first thing, when I look right back, you've just got to get yourself out of your own way. There's only one thing that stops you and it's got nothing to do with how much you've got in the bank account. It's got nothing to do with where you live. It's got nothing to do with your niche or your market or your marketing. There's only one thing that stops you. And it's you just because you don't turn up every day to do the small, boring monotonous activities that need to happen.
Speaker 1 00:28:58 And I'm just getting down for a little tangent here, but it might be helpful. So I did something must be in this time last year. And I had so many people on my network doing it. And it ends a program where you do six activities every day for 75 days straight, the program is called seventy-five hot advice. People see it as a weight loss program or a health program. It's not, it is all about your mental toughness and you being able to win society teaches us that giving ups, okay, they're doing four sales calls and not five. Doesn't really matter that being able to do something at 80%, Hey, we can catch up on the other 20% tomorrow. Like it doesn't, it's not a first world problem. It's okay. But always doing every single day, showing ourselves that, you know what substandard is acceptable. It's not, you've got to be able to win every single day.
Speaker 1 00:29:56 And whether it's read 10 pages of a book, whether it's reach out to five people, whether it's make three phone calls, whether it's do five hope, you have an amazing day messages. There'll be a lot of you that will stop after day four. Some of you might get to day four day. Why can't you get to day 30? Because it's boring. It's monotonous. And in the end you go, well, it doesn't really matter. And you're right. It doesn't really matter. Except you're just proving to yourself that you can't win. That you can't follow through whatever story you're telling yourself. Right? That's your story. I agree. Change the story. Get yourself out of the way. So having gone through that, where you, you do your 2 45 minute workouts, one outdoor, 10 pages of a book progress picture was probably the most boring. It's like, what's the point. But the point is that you show you whatever you're going to commit to. You're going to do
Speaker 0 00:30:59 That. That is literally the reason I did it. I always, uh, I I've put myself through a few things like that. Over the years, 75, hard jumping out of a perfectly good plane. And all of them were to prove to myself that to get to the next level, you need to do hard things. You need to be able to do the things that you don't really want to do that don't, you know, when you put them up on a board, it doesn't make sense to do it every day. If I missed one day, it wouldn't be a big deal. But again, I'm so agreeing with you because it's the story you're telling yourself. And if I say I'm going to do it and I commit to myself, and then I break that promise to myself, I've literally just told my mind that it's okay to break promises with myself.
Speaker 0 00:31:43 So where else are you in your life breaking promises. And when you get to the end of your year and you start to look back and go, okay, you know, how was 20, 21 how's 2022 doing? And you realize that you broke a whole shitload of promises to yourself. And that's why you're not at the level of success that you want to be. And it's like the devil's in the details. It's the small stuff. You're right. It's a small, consistent things that you need to do on a day-to-day basis. They don't really want to do, but over the long run, it's like the slight edge. It's the 1% improvement every day will get you there, keep you there in the long run than trying to do 1% today. And then I'll do 20% next week and then 40% and then nothing, right?
Speaker 1 00:32:29 Yeah. A hundred percent. So that would be my three things. Get yourself out of your own way. You got to wear every single day, get around people that can learn from and model and find your own flow. Because if you're not looking after yourself, your business ain't happening, it's just that simple. You've got to feel great to then go and make a bigger impact and ripple effects to everybody else.
Speaker 0 00:32:55 All right, Michael, let's go deep for a second. What is your, why your purpose, your one big thing.
Speaker 1 00:33:03 So we ended up really simple vision in that too, to inspire a million consultants every single year, to be more profitable in their business, to play bigger, to win every day so that they can contribute and, and create this ripple for that to change society. Having been a teacher, I just say it's education that helps change the next generations. There are so many children that unfortunately, it's, it's really sad. The Isley way that things are ever going to change is through education. So we've got our own foundation that supports underprivileged children and education. Well, we run a lot of mentoring programs. We do a lot around rescued animals because to me, they're the other group that don't have a voice to think that we get to do what we do and help others, whatever the causes create. These ripple effects throughout society that makes society better.
Speaker 1 00:34:05 That's what lights me up. That's why I can be up at quarter past five every morning, without an alarm game. I can bring it on what's next? What can we do? And it's why I will pick every single person up that wants to be picked up, put them on my shoulders and just make sure that they smash it. Because somewhere down the track, someone who I'll never meet has just been affected by maybe one of our clients, or maybe why somebody doesn't get work, or by someone who's listening to this and someone who's listening to this goes out and just kills it in their business and then creates this ripple effect throughout their community. And does all these amazing things I'll never know. I don't need to know. Cause I already do know that someone listening to this is going to go and do something amazing and just create this ripple effect throughout society.
Speaker 0 00:34:56 So, so true. And that's so inspiring. And I think that's why it's so important to be really in alignment with your big core. Why? Because it's one thing to have a business. It's another thing to understand why your business exists and all the ripple effect that comes from what you do. You get to have a great life, but because you have a great life and you love what you do, all of a sudden you're enabling other entrepreneurs and leaders to also do the same. That's awesome. All right. I'm going to ask you my signature question and then I'm going to go into a couple lightning speed questions. There'll be released simple. Don't you worry. All right. So what does perspective shifting mean to you?
Speaker 1 00:35:39 I think it's a changing paradigm and I think we should all be looking at bait out and do that for the other people around us. We just social media shits me because people just try to fit in or people just try to, to do things, to get engagement. You've got a platform to actually be able to shift people's thinking and shift their paradigm. Use it. That's what it makes. That's
Speaker 0 00:36:07 Good. All right. Favorite book and why
Speaker 1 00:36:11 Or so many? Um, I probably go still the pumpkin plan or outwitting the devil, but the pumpkin plan is great around, it uses a philosophy of, you know, in America and the big county fairs. And you've got these giant pumpkins where they use a pumpkin's, but to get an eight pumpkin, you've got to Wade out the BCD pumpkin's as exactly what we're going to do in our business. If we want these amazing eight clients, we've got to weed out the, the runty seedy clients to give us a space to better get more eight clients. So I love the pumpkin plan and then follow the same author profits. First changes your business in terms of being profitable from day one and outwitting, the devil is all around screwing with your mind and making you think different
Speaker 0 00:36:59 Perspective, shifting. All right. What is your self care routine? Yeah,
Speaker 1 00:37:04 Uh, morning is what will can't change? So I wake up five 15. Uh, I do breathing, I meditate, I read 10 pages. I drink the first liter of water. I am out and running and I journal. So that's the start of the morning in the afternoon. I'll, I'll lift fast through the sort of at 11 make sure fuel body properly. Now this has always been me like this is literally, maybe only 18 months ago, but the change, which is why I talk about flow. You need to find what your flow is. If I don't do that of my morning, like this morning when we're recording this, it was pretty early my morning. I had already done all my things because that's what I need to do before getting on to onto this call.
Speaker 0 00:37:57 One app that you cannot live without in your business. Okay. Is it called notes? Is that what it's called? Yeah.
Speaker 1 00:38:11 Yeah. So it's, it's just part of your phone because I'm just constantly going on there. And if an idea comes and I'll just quickly recall the ID or quite calm so quickly record the quote or I'm always writing stories or something that's happened. So it's my brain dump to be able to just put what's in my head, straight into there, and then I'll use it somewhere down the track.
Speaker 0 00:38:35 Awesome. Last question. Best piece of advice you have been given either life or business. What does that mean?
Speaker 1 00:38:46 So it's a Navy seal. When you're at Navy seal training, you can quit anytime you want. What you have to do is to stop and ring the bell and you can walk away as soon as you've had enough. That's fine. You don't have to keep going. You don't have to be there. You can just ring the bell, put your helmet down and walk away. Just don't give a ring. The bell.
Speaker 0 00:39:09 Oh, was good. Awesome, Melissa, Michael, it has been a pleasure having you here on the show, where can people connect with you? Where is your playground?
Speaker 1 00:39:20 Yeah, if people just go to Michael griffis.com.edu, being an Australian, put that AAU at the end, and you can find everything that you need.
Speaker 0 00:39:28 Um, I hope you have an amazing year. And again, thank you so much for your time today.
Speaker 1 00:39:34 Thank you and really appreciate you and everyone. Who's listening.
Speaker 0 00:39:38 You so much for tuning in to the balanced perspective podcast. Listen, if you liked what you heard, can you give me a review? Maybe even a five-star alright. Have an awesome day.
